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PRIVACY POLICY

Last updated: 14/05/2025

This Privacy Policy governs the processing of your personal data by the data controller: Runners' lab webshop, with registered office at Westpoort 68, 2070 Beveren-Kruibeke-Zwijndrecht, Belgium, and registered in the Crossroads Bank for Enterprises under number BE 0789 724 114

Please read this Privacy Policy carefully, as it contains essential information about how your personal data is processed. By providing your personal data on the website and via the email addresses listed on this website, you acknowledge that you have read this Privacy Policy and explicitly agree to its content and the processing itself.

1. General

Runners’ lab webshop complies with the European General Data Protection Regulation 2016/679 of 27 April 2016 on the protection of personal data.

2. Personal data collected

2.1. Data you provide to us
 

  • Category 1 – Without registration: your IP address, browsing behavior, origin, and search terms;

  • Category 2 – Through the registration form on the website: your profile name, password, login details, name, title, gender, address, email address, phone number, mobile number, and payment details;

  • Category 3 – When using our services (insoles): your genetic data, biometric data for the unique identification of a person, and/or health data;

  • Category 4 – Via cookies (for which your consent is required except for strictly necessary cookies): See our Cookie Policy here;

  • Category 5 – When placing an order: your shipping and billing address.

2.2. How Runners’ lab webshop may collect your data

  • Via cookies: Certain data is automatically collected via cookies. See our Cookie Policy here.

  • Via commercial partners: Personal data may be shared by commercial partners. In such cases, our partners guarantee that they have obtained your consent to share this data.

3. Purposes of processing

3.1. General purposes
 

Runners’ lab webshop will use your collected personal data only for the following purposes:

  • Category 1: To maintain and improve this Website and compile anonymous statistics that do not identify you as a person or company, based on the legitimate interest of Runners’ lab webshop to improve its services;

  • Category 2: To manage your account on this Website and provide services, based on a contract requested by you. With your explicit prior consent, we may also send direct marketing, newsletters, promotions;

  • Category 3: To deliver services offered by Runners’ lab webshop, based on your explicit prior consent;

  • Category 4: As described in our Cookie Policy, based on your explicit prior consent;

  • Category 5: To deliver and invoice products you have ordered, based on your request for services. You are not obliged to provide your data, but certain services may not be possible if you refuse.

3.2. Direct marketing
 

If we have collected your contact details during a sale of a product or service, we may use them to promote similar products or services unless you have objected. You can oppose such use at any time, free of charge and without justification.

In all other cases, we will only use your data for marketing purposes if we have obtained your explicit prior consent (“opt-in”). You may withdraw this consent at any time via the unsubscribe link in our promotional emails.

3.3. Sharing with third parties
 

In case of full or partial reorganization or transfer of Runners’ lab webshop's business activities, including bankruptcy, your data may be transferred to new entities or third parties.

We will attempt to notify you in advance, but you acknowledge that this may not always be technically or commercially feasible.

Runners’ lab webshop will not sell, rent, distribute, or otherwise make your data commercially available to third parties, unless specified above or with your prior consent.

3.4. Legal requirements
 

In rare cases, Runners’ lab webshop may be required to disclose your personal data due to a court order or mandatory legal obligation. We will make reasonable efforts to inform you in advance unless restricted by law.

4. Retention period
 

Your personal data is retained for as long as necessary for the purposes of processing and the contractual relationship between you and Runners’ lab webshop.

This includes:

  • Product delivery and invoicing (e.g., payment information, address): kept as needed for service fulfillment and contractual obligations;

  • Delivery of services involving sensitive data (e.g., genetic, biometric, or health data): retained for the necessary duration in line with the service and contractual relationship.

5. Your Rights

5.1. Right of access
 

You have the right to access your personal data at any time and to be informed about how we use it, free of charge and within one month.

5.2. Right to rectification, erasure, and restriction

You may request the correction of incorrect data, the completion of incomplete data, or the deletion of your personal data. You may also request to restrict processing.

5.3. Right to object

You may object to the processing of your data for serious and legitimate reasons. You can always object to direct marketing without providing a reason.

5.4. Right to data portability

You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit that data to another controller.

5.5. Right to withdraw consent

Where processing is based on prior consent, you have the right to withdraw that consent at any time.

5.6. Exercising your rights

You may exercise your rights by contacting us via email at shop@runnerslab.be or using the “Contact Us” section of our Website.

5.7. Automated decision-making and profiling

Your data will not be used for profiling or subjected to automated decision-making by Runners’ lab webshop.

5.8. Right to lodge a complaint

You have the right to lodge a complaint with the Data Protection Authority (DPA):

Data Protection Authority
Drukpersstraat 35
1000 Brussels
Tel: +32 (0)2 274 48 00
Email: contact@apd-gba.be

This does not affect your right to seek legal remedies through a court.

6. Security and confidentiality

We have implemented technical and organizational measures to prevent destruction, loss, falsification, modification, unauthorized access, or mistaken disclosure of your data to third parties.

Runners’ lab webshop cannot be held liable for any direct or indirect damage resulting from the wrongful use of your data by third parties.

You are responsible for safeguarding your login credentials and access to your account.

7. Access by third parties

To process your data, we may provide access to our employees. They are contractually bound to maintain data confidentiality at a level comparable to this policy.

We may also share data with:

  • Service providers (e.g., payment processors, shipping partners, technical support);

  • Advertising partners, but only with your consent;

  • Authorities, where legally required.

8. Notification to the Privacy Commission

This data processing has been notified to the Belgian Data Protection Authority (DPA):

Data Protection Authority
Drukpersstraat 35
1000 Brussels
Tel: +32 (0)2 274 48 00
Email: contact@apd-gba.be

9. Cookies

Our Website uses cookies and similar technologies to distinguish your preferences from those of other users. This helps enhance your experience and optimize our Website. For more details, see our Cookie Policy.

10. Links to other websites

Our website may contain links to third-party websites. This Privacy Policy applies only to our website. Please consult the privacy policy of any third-party site you visit.

11. Contact

If you have questions or comments regarding the processing of your personal data, you may contact our Data Protection Officer (DPO) at hello@runnerslab.be or by phone at 03/775.22.13.

12. Changes

This Privacy Policy may be updated from time to time. The "last updated" date will be revised accordingly. If we make significant changes, we will notify you on our website. We recommend checking this page periodically.