HOKA (96 products)
HOKA
HOKA was founded in 2009 in the French Alps under the name HOKA One One. Two athletes - Jean-Luc Diard and Nico Mermoud - wanted tod esign a shoe that would allow you to run downhill faster, almost as if you were flying. And that's how they came up with the slogan we still know today: Fly Human Fly.
King of cushioning
HOKA is known as the King of Cushioning because of its extra-thick midsoles. This was a radical departure from the minimalist shoe trend that was popular at the time. It's because of this superior cushioning, HOKA shoes quickly became popular among ultrarunners and trail runners. But it didn't take long for the shoes to attract attention from a much broader audience as well.
HOKA's signature technologies
HOKA clearly stands out from other brands. Their goal is to create a unique running experience, which is why they incorporate three core technologies into every running shoe.
The cushioned midsole is designed to provide a soft landing and responsive rebound. It acts as a shock absorber, with cushioning levels ranging from highly to moderate cushioned.
An Active Foot Frame cradles the foot by raising or lowering the walls of the midsole. This results in optimal support.
The MetaRocker creates a smooth and efficient transition through your stride.
If you need additional support, you can opt for a shoe featuring an H-Frame or J-Frame. These technologies provide extra stability and help keep your feet in a natural position when they tend to roll inward upon landing.