Diadora (15 products)
Diadora
In 1948, Marcello Danieli began producing mountain and hiking shoes in a small artisan workshop in Italy. Over the years, the brand grew into a respected name in the market of running shoes and has also become a trusted brand at Runners' lab.
Diadora comes from the Greek word dia-dorea, meaning 'to share gifts and honour'. This philosophy of sharing and respect continues to reflect the brand's core values today.
Fashion icon and partner of elite athletes
During the 1970s and 1980s, Diadora became a fashion store, particularly popular in football, tennis, and running. The brand earned a reputation for its exceptional craftmanship and heritage-inspired designs.
Diadora was also a pioneer in sports sponsorship - the first company to do so in Italy. It partnered with world-renowned athletes such as tennis legend Björn Borg and football icon Roberto Bettega. To this day, the brand continues to collaborate closely with athletes to develop products that meet the highest performance standards, while increasingly incorporating more sustainable materials.
Technological innovation at Diadora
In the 1980s, Diadora established its own research centre, where podiatrists and orthopaedic specialists integrated technological innovations into its footwear to enhance athletic performance. A selection of the brand's premium collections is still manufactured in Italy using traditional crafsmanship and high-quality materials.